Clergy and churches are increasingly being encouraged to use the internet and social media to promote their ministries. But they may worry about some of the difficult pastoral and theological issues that can arise online.'Virtual vicar' the Revd Pam Smith guides both new and experienced practitioners through setting up online ministries, and considers some of the questions that may arise, such as:- Are relationships online as valid as those offline?- Is it possible to participate in a 'virtual' communion service?- How do you deal with 'trolls' in a Christian way?- What is appropriate for a clergyperson to say on social media?