Many Colors: Cultural Intelligence for a Changing Church

The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America's demographics always reshaped the county's religious landscape. This shift will be no different. Soong-Chan Rah's book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of "cultural intelligence," he explores how God's people can become more multiculturally adept. From discussions about cultural and racial histories, to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook for Christians wanting to minister more effectively in diverse settings.Without guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the Good News for people of every racial and cultural background. Its message is positive; its potential impact, transformative. Review INSIDE PAGESIn the past decade something new and important has emerged: Readers are now able to wade through a huge pool of books on multiethnicity/multiculturalism and the church. If you have been waiting for the handbook needed to navigate these new waters, this is it! Soong-Chan Rah's Many Colors will become the standard for Christians who want to understand and practice cross-cultural intelligence. The church desperately needed a book reflecting the depth and breadth of this defining work. Soong-Chan has delivered!Randy Woodley,distinguished associate professor of faith and culture, George Fox University, and author of Living in Color: Embracing God's Passion for Ethnic DiversityMany Colors is a must-read for those who are serious about being the church in practice and not just theory. Dr. Rah skillfully integrates theological, psychological, sociological, and practical information concerning cultural understanding needed for a church that is increasingly becoming multiethnic and multicultural. Finally, a book on cultural understanding for the church that is not sociology sprinkled with some Scriptures, but is solidly built first on the  foundation of Scripture which reveals God's priorities for our relationships.Rodney Cooper, professor of discipleship and leadership development, Gordon-Conwell Theological SeminaryThis is a must-read for anyone in cross-cultural ministry, as well as all who wish to engage the new multiethnic America.  Rah challenges us to pursue culturally intelligent leadership, while providing a convincing biblical-theological framework and practical suggestions to help us move forward in this most important journey.Tom Lin, vice president of missions, InterVarsity Christian Fellowship, and director of the Urbana student missions conferenceBACK COVER"From experiential knowledge and with anthropological precision, Soong-Chan Rah has provided a thorough explanation of cross-cultural competence, one of the core commitments required for effective multi-ethnic ministry. Many Colors will accelerate the coming integration of the local church and is therefore a much-welcomed, greatly needed resource for those of us pursuing the dream."Dr. Mark DeYmaz, Founding pastor of Mosaic Church (AR) and author of Ethnic Blends: Mixing Diversity into Your Local Church"Many Colors is a desperately needed resource for those of us who love Christ and are engaged as agents of change and justice in our society, where a new mestizo reality is becoming the norm and not an exception."Noel CastellanosCEO, Christian Community Development Association"In recent years, many leaders have been inspired with a vision for multiethnic ministr